Over the past nine years, Marketingspecialist.eu has become a leading name in SEO and conversion optimisation. We would like to introduce ourselves and then tell you more about our specialisms and the results we can achieve for you.
What does MarketingSpecialist.eu stand for?
Since 2016, marketing specialist.eu has operated as a boutique SEO and optimisation specialist. To offer our clients a complete marketing experience, we work with the best link-building and social media marketing specialists in Europe.
As a result of our efforts, we now count leading companies in the sports, iGaming, finance, hospitality and motorsport industries among our satisfied clients.
Thanks to our proven results and demonstrable success with our own websites, they rely on us for visibility and conversion. Are you curious about what we can do for you? Then don’t hesitate to get in touch.
Read on to find out more about our approach to SEO and the techniques we use to optimise conversion.
Marketingspecialist.eu about optimising SEO
To attract relevant visitors, it is important to be easily found by popular search engines (especially Google and Bing). The standard idea is that there are three steps to this:
On-page SEO (in short, optimising the content of your website) Technical SEO (in short, optimising the technical aspects of your website) Off-page SEO (in short, optimising the way other websites rank your website) Naturally, we adhere to this standard, but we have a different perspective. For example, we make a distinction between ‘basic SEO’ and ‘operational SEO’. If the basics are not in order, you can optimise the three points above, but the result will always be suboptimal.
This brings us to the second aspect that makes our approach unique. We not only focus on ‘doing the right things’, but also on doing the right things at the right time.
The third aspect that sets us apart is our focus on relevant visitors rather than ‘as many visitors as possible’. We believe that it is more profitable for you, as a seller of exclusive cars, to have 50 visitors a month who are interested in buying and have a sufficient budget, than to have 1,000 visitors looking for a used car costing a maximum of €5,000.
Of course, we only use search engine approved techniques (so-called ‘white hat SEO’) and we comply with YMYL sites and EEAT regulations. As a result, we are proud to say that our clients’ sites are rarely, if ever, affected by Google updates. What’s more, we welcome many new clients after a Google update to drive more relevant traffic to their site. Want to know what we can do for you? Then please contact us.
How does Marketingspecialist.eu view the rise of AI?
We recognise the added value and possibilities of using AI to further improve our results. At the same time, we believe that authentic, human-written content currently ranks even better in search engines and converts better. That is why we use AI where possible, but we ensure that our work is always created and checked by humans.
Does the Marketingspecialist.eu approach work for international companies?
Thanks to our in-house translators, we are sure to strike the right note in any language. As European specialists, we are also aware of the cultural differences between countries. Our clients confirm that our combined SEO and conversion strategy makes all the difference, even for internationally operating companies.
We have already mentioned conversion optimisation. We would like to tell you more about it.
How does Marketingspecialist.eu approach conversion optimisation?
If we compare online traffic to shoppers, SEO ensures that they come into your shop. Once your shop is full of relevant prospects, it is important to encourage them to buy something (or subscribe to your newsletter, etc.). There are several techniques to do this. Over the years we have developed a mix of neuromarketing and the 7 principles of seduction discovered by Robert Cialdini. We also act as a sounding board for the Cialdini Institute, with whom we regularly exchange ideas on the ethical application of these principles in iGaming and finance. To show how small adjustments can have a large impact we share a small explanation of a “mistake” in persuasion we all make to often. (We explain how you can benefit from our approach below the video).
How can you make a difference to my company by optimising conversions?
In short, neuromarketing plays on our reptilian brain, the way we instinctively respond to images, text and colour.
Research has now shown that the smallest details, such as the use of colour, the way you present an offer, and even the font you use, influence your visitor’s decision to do what you want them to do on your website.
The principles of seduction ensure that these aspects are used optimally. This has implications for your overall (online) marketing approach. For example, we will rarely create content that focuses on what you want to sell, but much more often zoom in on the prospect’s needs that your product or service will satisfy.
We also won’t be quick to present four variations of your product. We now know that when a prospect is given a choice, they prefer an odd number of options. (Spoiler alert: the middle option is most often bought).
In addition, a purchase decision, especially for more expensive or high impact products, is often made in stages. Our reptilian brain knows which phase we are in before we are aware of it. Furthermore, research shows that Cialdini’s various principles are more or less effective at different stages of the reptilian brain.
This is why we use our conversion techniques to target the right prospect (who we bring to your website via SEO) at the right time with the right influence technique. This results in double digit sales increases for our clients. Curious about the impact of this technique on your ROI? We would be happy to tell you, no strings attached.